Sistem Tataniaga Kentang di Kecamatan Hatu-Builiko, Kabupaten Ainaro, Timor Leste

Prof. Dr. Ir. Dwi Putra Darmawan, M.P., DWI PUTRA DARMAWAN (2014) Sistem Tataniaga Kentang di Kecamatan Hatu-Builiko, Kabupaten Ainaro, Timor Leste. Jurnal Manajemen Agribisnis, 2. ISSN 2355-0759

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Abstract Potato Marketing System in Hatu-Builiko Sub-District of Ainaro District, Timor Leste Marketing system in important part in agribusiness system with forming connectivity of agriculture produck from farmer’s to the final consumer. The marketing system wil influence product purchasing including divides of benefit. Use of descriptive method Analysis in this research is aims to clarify how are the potato producing in Hatu-Builiko Sub-District delivery to the market consume. The purpose of the research to determine how far the channel marketing involve, how’s the marketing function applied to the condition of the market and which mark eting channel mostly efficient trough margin marketing and farmer share. The sample of location and sample of farmer were selected by purposive sampling method; and the sample of trades was selected trough snow bowling sampling method. The number of farmer’s was selected 20 peoples and the number of trades was selected fourteen peoples.the technical coleteing data was by observation and direct interview. The research conducted in Hatu –Builiko Sub District at Ainaro District of Timor Leste. The result, there were three channel of marketing applied, mostly the three marketing channel function were selling potatoin Ainaro District market. Market structure was conducted as monophony for the farmer’s, monopoly for the trade collector and free competition for the retailer and wholesalers. The market behavior was elaborate in good way between farmer’s and trade collector and either between trade collector and retailer and also trade collector and wholesalers. The payment procedure was cash based. The most efficient marketing channel was contributing the best value as the result of margin marketing and farmer share which is was third marketing channel. Keywords: marketing channel. market structur, margin and farmer’s share

Item Type: Article
Uncontrolled Keywords: -
Subjects: L Education > L Education (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Education
Depositing User: Mr. Repository Admin
Date Deposited: 07 Jun 2016 21:58
Last Modified: 21 Jun 2016 05:58

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