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Pengaruh Fashion Involvement, Kualitas Produk dan Kewarajan Harga terhadap Impulse Buying

I Nyoman Nurcaya, S.E., M.M., I Nyoman Nurcaya (2014) Pengaruh Fashion Involvement, Kualitas Produk dan Kewarajan Harga terhadap Impulse Buying. E-Journal Manajemen Universitas Udayana, 3. ISSN 2302-8912

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Abstract

untuk menguji dan menganalisis pengaruh fashion involvement, kualitas produk dan kewajaran harga terhadap impulse buying pada Nevada Fashion. Jumlah sampellyang diambil sebanyak 112 responden, dengan metodepPurposivemsampling. Pengumpulanndata dilakukan melaluiikuesioner. Teknikaanalisis yangmdigunakan adalahhregresi linearrberganda. Berdasarkan hasil analisis ditemukan bahwa, fashion involvement, kualitas produk dan kewajaran harga berpengaruh positif dan signifikan terhadap impulse buying pada Nevada Fashion di Matahari Department Store. Pihak Nevada fashion disarankan untuk dapat meningkatkan fashion involvement, kualitas produk dan harga yang sesuai agar mampu menarik minat konsumen melakukan pembelian tak terduga. Kata kunci: fashion involvement, kualitas produk, kewajaran harga, impulse buying.

Item Type: Article
Uncontrolled Keywords: -
Subjects: L Education > L Education (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Education
Depositing User: Mr. Repository Admin
Date Deposited: 07 Jun 2016 21:58
Last Modified: 21 Jun 2016 05:58
URI: http://erepo.unud.ac.id/id/eprint/3863

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