UNUD Open Repository

UNUD Open Repository provides access and discovery to the University of Udayana publications and digital collections. It contains digitized and digital version of theses, dissertations, research reports, and articles produced by academic communities in this university.

PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN ULANG KEBAYA PADA RUMAH KEBAYA BALI MOLEK

Anak Agung Gede Agung Artha Kusuma, S.E.,MM., ANAK AGUNG GEDE AGUNG ARTHA KUSUMA (2015) PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN ULANG KEBAYA PADA RUMAH KEBAYA BALI MOLEK. E-Journal Manajemen Universitas Udayana, 4. ISSN 2302-8912

[img] Archive
7bdfca091675588f55df2137259afcbd.pdf

Download (394kB)

Abstract

In Indonesia, the development of fashion very quickly and very large especially in kebaya fashion. Business attire is very much favored by Indonesian woman who is predicted to have a very profitable market opportunities. There are many businesses in the kebaya fashion Denpasar Bali in particular, one of which is the House of Bali Kebaya Molek. Repurchasing the purchasing process whereby consumers are satisfied with the products they consume. My studyies it’s conducteded until determineded the effect of the marketing mix to re-purchase decision in the House of Bali Kebaya Molek. My ressearch it’s conducteded at Denpasar, the samples taken were 112 redpondencaes used the purposive sampling method. The date it’s collected througgh questionnaires used the linear regression analysis. Based on the results showed that each variable product, price, promotion, and place a significant effect on the purchase decision again

Item Type: Article
Uncontrolled Keywords: -
Subjects: L Education > L Education (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Education
Depositing User: Mr. Repository Admin
Date Deposited: 07 Jun 2016 21:58
Last Modified: 21 Jun 2016 05:58
URI: http://erepo.unud.ac.id/id/eprint/4492

Actions (login required)

View Item View Item