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Analisa Potensi Bersaing Pasar Tradisional Terhadap Pasar Modern di Kota Denpasar dan Kabupaten Badung

I Gusti Bagus Honor Satrya, Bbus.,Comm.,MIB, I GUSTI BAGUS HONOR SATRYA (2013) Analisa Potensi Bersaing Pasar Tradisional Terhadap Pasar Modern di Kota Denpasar dan Kabupaten Badung. E- Journal Manajemen Unud, 2. ISSN 2302-8912

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Abstract

Abstract The purpose of this research is to determine and to acknowledge the potential of traditional markets in Denpasar area and Badung area using the marketing mix parameters that is price, product, promotion and place. In this research 100 visitors of traditional markets was taken as sample and data obtained by conducting interview and filling questionnaire. Technique used in this research is nonprobability purposive sampling. Based on the findings of this research it shows that the interest of the traditional markets visitors is decreasing while the perception of price, product, promotion and place aspects for traditional markets is generally favorable. Traditional markets in Denpasar and Badung actually hold more potential to compete against modern retail in the marketplace especially the main traditional markets and the specialty markets that create niche in art related products. Keywords : Traditional markets, marketing mix, competing in marketing

Item Type: Article
Uncontrolled Keywords: -
Subjects: L Education > L Education (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Education
Depositing User: Mr. Repository Admin
Date Deposited: 07 Jun 2016 21:58
Last Modified: 21 Jun 2016 05:58
URI: http://erepo.unud.ac.id/id/eprint/4686

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