Persepsi Konsumen Minuman Isotonik di Kota Denpasar

Ir. I Putu Eka Nila Kencana, MT, I Putu Eka Nila Kencana (2012) Persepsi Konsumen Minuman Isotonik di Kota Denpasar. E - Jurnal Matematika, 1 (1). ISSN 1693-1394

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Isotonic beverages is a drink that has a composition and the same osmotic pressure of body fluids. One of isotonic fluid and electrolyte replacement for the missing body. The main properties caused by consuming isotonic drinks, among others, to restore power after the move which can be exhausting. Denpasar City community largely has activities/jobs that drain a lot of energy. This condition is asufficient condition for both the isotonic beverage market and have many opportunities to promote its products to the city of Denpasar. Therefore, in this study wanted to know the competition some isotonic drinks brands with a range of variables examined in this case represented the city of Denpasar with Multidimensional Scaling Analysis and using Biplot Analysis of the perceptual mapping

Item Type: Article
Uncontrolled Keywords: MDS, biplot, isotonic beverages
Subjects: L Education > L Education (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Education
Depositing User: Mr. Repository Admin
Date Deposited: 07 Jun 2016 21:58
Last Modified: 21 Jun 2016 05:58

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