UNUD Open Repository

UNUD Open Repository provides access and discovery to the University of Udayana publications and digital collections. It contains digitized and digital version of theses, dissertations, research reports, and articles produced by academic communities in this university.

MULTIDIMENSIONAL SCALING: STRATEGI MEMASARKAN DESTINASI PARIWISATA BALI

Dr. I Nyoman Sudiarta, SE, M.Par, I NYOMAN SUDIARTA (2014) MULTIDIMENSIONAL SCALING: STRATEGI MEMASARKAN DESTINASI PARIWISATA BALI. Jurnal Ilmiah Hospitality Management, 05 no.. ISSN ISSN 2087-5576

[img] Archive
588ae157b1b330b144b062539207bf01.pdf

Download (467kB)

Abstract

This article is part of a research grant of 2014 with the title “Kompetitif Posisioning: Strategi Mengembangkan Daya Tarik Wisata Bali Sebagai Destinasi Kreatif” (Aplikasi Analisis Multidimensional Scaling pada daya tarik wisata pada Kabupaten dan Kota di Bali). Aim to develop a research model using one of the tools of multivariate analysis that is Multidimensional Scaling (MDS) and Coresponden Analysis (ANACOR). It can be seen the competitive position of each tourist attraction compared to other tourist attraction. Characteritics of demographic respondent, weakness of the sudy and future research will discuss.

Item Type: Article
Uncontrolled Keywords: Marketing strategi, tourist destination, multidimentional scaling, Bali
Subjects: L Education > L Education (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Education
Depositing User: Mr. Repository Admin
Date Deposited: 07 Jun 2016 21:58
Last Modified: 21 Jun 2016 05:58
URI: http://erepo.unud.ac.id/id/eprint/8040

Actions (login required)

View Item View Item