Competitive Positioning: A Strategy of Marketing Bali as Creative Destination

Dr. I Nyoman Sudiarta, SE, M.Par, I NYOMAN SUDIARTA (2012) Competitive Positioning: A Strategy of Marketing Bali as Creative Destination. International Business Management, 01. ISSN 1949-9094

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This paper tries to develop a model of competitive positioning of Bali as a creative destination as a strategy of anticipating the competition which is getting tighter. This paper aims at exploring the results of the studies related to competitive destination, image of destination, and discussing the indicators used to investigate destinations and to create models of development of creative tourist destinations as an attempt to win competition. It is expected that the result of the study will be useful to academicians to create concepts or models of creative tourist destinations.Models of destination can be divided be three such as CulFest, NatFest and CulNatFest.

Item Type: Article
Uncontrolled Keywords: competitive positioning, strategy, marketing, Bali, Creative destination
Subjects: L Education > L Education (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Education
Depositing User: Mr. Repository Admin
Date Deposited: 07 Jun 2016 21:58
Last Modified: 21 Jun 2016 05:58

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