UNUD Open Repository

UNUD Open Repository provides access and discovery to the University of Udayana publications and digital collections. It contains digitized and digital version of theses, dissertations, research reports, and articles produced by academic communities in this university.

Strategi Pemasaran: Mengintegrasikan Konsep Pemasaran Pariwisata, Gaya Hidup Konsumen dan Manajemen Destinasi Pariwisata Menuju Kualitas Pengalaman Berkelanjutan

Dr. I Nyoman Sudiarta, SE, M.Par, I NYOMAN SUDIARTA (2011) Strategi Pemasaran: Mengintegrasikan Konsep Pemasaran Pariwisata, Gaya Hidup Konsumen dan Manajemen Destinasi Pariwisata Menuju Kualitas Pengalaman Berkelanjutan. JURNAL ILMIAH MANAJEMEN DAN AKUNTANSI, 16 No . ISSN 2301-8291

[img] Archive
7b173c2af80ad099b7e7fb78bc6d0c5b.pdf

Download (478kB)

Abstract

This paper is a conceptual paper which tried to review from relevance literaturs namely books and journals that relationships with marketing concept,life style and destination management to achieve sustainability quality of experiences. Essentially marketing is consumer satisfaction which raising from terminology of sustainable customer satisfaction (Jamrozy, 2003. Nevertheless many literatures drew about quality of experiences such as Moscardo,(2003); Wall and Mathieson, (2006); Reisinger,(2009) Fullerton et.al, (2010). Achieving sustainability of quality experiences needed a specific strategy. In this paper author integrated societal marketing concept, life style of customer and destination management. The result is a model that integrated between marketing concept, life style of customer and destination management proceed sustainability quality of experiences that call as Sustainable Quality Experiences Model(SQEM)

Item Type: Article
Uncontrolled Keywords: Marketing strategy, life style, destination management and sustainability of quality experiences
Subjects: L Education > L Education (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Education
Depositing User: Mr. Repository Admin
Date Deposited: 07 Jun 2016 21:58
Last Modified: 21 Jun 2016 05:58
URI: http://erepo.unud.ac.id/id/eprint/8047

Actions (login required)

View Item View Item