Faktor- Faktor yang Mempengaruhi Masyarakat Membeli Daging Ayam Boiler di Kabupaten Bangli

Dr. Ir. I Made Sudarma, M.S., I MADE SUDARMA and A.A.A. Wulandira Sawitri Djelantik, S.P., M.M.A, A.A.A.WULANDIRA SAWITRI DJELANTIK (2015) Faktor- Faktor yang Mempengaruhi Masyarakat Membeli Daging Ayam Boiler di Kabupaten Bangli. Jurnal Agribisnis dan Agrowisata, 4 (1). ISSN 2301-6523

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The Factors Affecting People Buy Chicken Meat Boiler

in Bangli Regency

Chicken meat is one of the many meat that consumed by the consumer, because it relatively easy to be accepted, either from the taste, price easily get it and there is no obstacle from the social and religion. Chicken meat in a relatively short time become strategic commodity business and replace other farms in provide of meat. Consumption of product of livestock products in Indonesia continues to increase from year to year. This study aims to find out: (1) sources of supply of chicken meat sold in the market of Kidul and Kayuamba market and (2) the factors that determine the consumer's decision to purchase chicken meat. The results showed: (1) The source of supply of chicken meat in the Market of Kidul and Kayuamba come from the Bangli regency itself and (2) There are six factors that influence of the respondent’s decision to purchase chicken meat in Bangli Regency. The results showed that: (1) Source of chicken supply at Kidul market and Kayuamba market come from Bangli Regency that are subdistrict of Susut, Bangli, Tembuku and Kintamani and (2) the respondent's household income in individual have significant effect on the purchase of chicken meat.

Keywords: Demand, People, Chicken Meat Boiler

Item Type: Article
Subjects: L Education > L Education (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Education
Depositing User: USDI USDI Universitas Udayana
Date Deposited: 20 Jul 2020 12:24
Last Modified: 20 Jul 2020 12:24
URI: https://erepo.unud.ac.id/id/eprint/22757

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